IDEACONCERT Co., Ltd. and Vietnam's webtoon platform, VIETOON, recently hosted a highly successful membership event at COLOR FIESTA, Vietnam’s largest comics and animation festival, resulting in a fivefold increase in registrations and nearly 10,000 new subscribers. With this surge, VIETOON’s membership now stands at 250,000. Due to this success, VIETOON has announced an extension of the event period, allowing more users to benefit from giveaways, including branded items and a one-month pass to explore Vietnamese-translated webtoons. In line with its upcoming app launch, VIETOON is also offering an exclusive one-year subscription promotion until December 31, 2024, to support the growing K-culture fanbase in Vietnam.
Ho Chi Minh City, Vietnam, 12th Nov 2024 - IDEACONCERT Co., Ltd., a pioneer in global cultural technology and content, recently partnered with VIETOON, Vietnam's leading webtoon platform, to launch a highly engaging event series at COLOR FIESTA, Vietnam’s largest festival dedicated to comics, games, and animation. This strategic collaboration underscored VIETOON’s commitment to expanding its user base and connecting with Vietnam's K-culture community.
A Membership Event Fueled by Exclusive Rewards
VIETOON’s event at COLOR FIESTA drew attention through a membership drive accompanied by an exclusive raffle. The event proved successful, resulting in an impressive surge in registrations, driving a fivefold increase in membership growth. The raffle featured over 20,200 prizes, from branded helmets and key holders to QR-coded bags and complimentary webtoon passes. This unique mix of rewards, focused on enhancing the motorcyclist experience and promoting road safety in Vietnam, resonated with attendees. The effort drew nearly 10,000 new users, pushing VIETOON’s total membership to 250,000.
As a bonus for new members, VIETOON offered a complimentary one-month pass to explore its wide range of webtoons, which are fully localized in Vietnamese. This initiative not only attracted new users but also bolstered VIETOON’s reputation as a central platform for K-webtoon fans in Vietnam.
App Launch and Exclusive Subscription Promotion
In conjunction with its upcoming app release on both Android and iOS, VIETOON announced a limited-time subscription offer for new members. From November 1 to December 31, 2024, subscribers signing up for a one-year membership will enjoy an additional four months of access at no extra cost, extending their subscription to a total of 16 months. Priced at 549,000 VND, this offer provides an attractive value compared to regular pricing, giving users extended access to premium content.
The app promises to deliver an optimized mobile experience, granting seamless access to an array of popular Korean webtoons. Users will be able to enjoy free access to up to three episodes from over 120 titles, with new episodes released weekly and at least five new series introduced each month. As part of its future growth strategy, VIETOON also aims to feature original Vietnamese works, fostering greater cross-cultural engagement between Vietnam and South Korea.
Vietnam: A Key Market for Korean Webtoons
“Vietnam, with its population exceeding 90 million, has become a pivotal market for the Korean Wave (Hallyu) in Southeast Asia. We’ve observed a steady increase in the demand for K-webtoons,” said Hong Sung-Ju, the Vietnam branch manager for VIETOON. “Through VIETOON, we aim to bring Korean and Vietnamese webtoon creators to a larger audience, creating a vibrant, community-oriented space for fans in Vietnam and promoting cultural exchange between the two countries.”
The VIETOON platform reflects IDEACONCERT's broader mission to make high-quality cultural content accessible through advanced digital solutions. By prioritizing local engagement and creating an inclusive space for Vietnamese webtoon fans, VIETOON and IDEACONCERT are positioned to lead in the cultural content space in Vietnam.
About IDEACONCERT Co., Ltd.
A leader in the cultural content industry, IDEACONCERT Co., Ltd. leverages cutting-edge technology to develop engaging digital platforms. To learn more about their latest offerings and explore VIETOON’s content, visit www.vietoon.net or check out the latest updates on their YouTube channel.
Organization: Idea Concert CO.,LTD
Contact Person: SUNG JU HONG
Website: https://vietoon.net/
Email: Send Email
City: Ho Chi Minh City
Country:Vietnam
Release id:19815
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